SymptomsI want to purchase, download and install Windows 7 from the Parallels Desktop 7 for Mac menu, but cannot find this as an option.
CauseThe option to purchase, download and install Windows 7 from inside Parallels Desktop 7 for Mac is available for US and Canadian users only.
ResolutionIf you are a US or Canadian citizen and this option is still unavailable, please make sure you are not using VPN.
Also, purchasing Windows 7 from within Parallels Desktop 7 may be unavailable if you are using your computer outside your home country.
When the option to purchase Windows 7 is available, you should see it when creating a new virtual machine: